Revenue Generation

Attract, convert, and retain more customers with revenue generation tools and solutions that drive growth...

Small Business Enterprise All

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Small BusinessOperations

Authorization rates: What they are and how to help optimize them for higher revenue

It can be extremely important to focus on your front-end and back-end operations when aiming to run a successful business. The front-end is what your shoppers see and experience firsthand with your business, such as a UX-friendly website or an easy-to-navigate app. The back-end operations may power your business and ensure operations run smoothly behind the scenes, so your customers can have the optimal experience on the front end.

AuthorPayPal Editorial Staff

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Small BusinessOperations

How to generate leads effectively for a small business

Lead generation is an essential element of running any business. This is especially true for smaller companies, with leads being a key force driving sales and, eventually, profitability.

AuthorPayPal Editorial Staff

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Small BusinessOperations

Small Business Month: Key strategies to build resilience and grow your business

AuthorPayPal Editorial Staff

Aug 8, 2025Article8 mins read

Small BusinessOperations

What are loyalty programs, and how can they impact customer lifetime value?

AuthorPayPal Editorial Staff

Apr 19, 2024Article5 mins read

Small BusinessOperations

How to use TikTok’s growing popularity as a search engine to help increase sales

AuthorPayPal Editorial Staff

Apr 19, 2024Article5 mins read

Small BusinessOperations

Maximizing holiday revenue: Strategies to help boost gift card sales

AuthorPayPal Editorial Staff

Oct 14, 2023Article5 mins read

Small BusinessOperations

7 ways to future-proof your small business for long-term success

AuthorMyranda Mondry

May 9, 2023Article8 mins read

Small BusinessOperations

How to help your small business achieve your growth goals: An actionable guide

AuthorPayPal Editorial Staff

Apr 29, 2023Article3 mins read

Small BusinessOperations

Daily habits to drive small business success

AuthorPayPal Editorial Staff

Apr 13, 2023Article7 mins read

Small BusinessOperations

Leveling up with Lindsey Martin: The beauty of starting your own business

AuthorLindsey Martin

Aug 10, 2022Article2 mins read