Customer Acquisition

Acquire valuable customers and enable the buying experiences that they expect with innovative customer acquisition st...

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Two female colleagues in a glass office working together and looking at a shared laptop

EnterpriseMarketing

Decoding customer values: A comprehensive report on what matters most to your shoppers

By adding a human layer to numbers-based demographics, businesses can connect with customers on a more meaningful level and redefine their relationship with them. PayPal conducted a survey with global users to better understand what they value and how those values impact their purchase decisions.

AuthorPayPal Editorial Staff

Two male interior designers in a design studio looking at warm-toned paint and fabric color swatches

Small BusinessMarketing

Business bootcamps: Questions answered for reaching new customers online and in marketplaces

A panel of successful business experts and head of Global Customer Advocacy at PayPal recently hosted a Q&A answering questions from business owners interested in reaching new customers through social platforms and online marketplaces.

AuthorDr. Tiffany Raymond, PhD

EnterpriseMarketing

Starting the journey towards long-term customer growth

AuthorPayPal Editorial Staff

Oct 25, 2023Article5 mins read

Small BusinessMarketing

What is the average open rate for email marketing and how can you increase it?

AuthorPayPal Editorial Staff

Sep 20, 2024Article5 mins read

EnterpriseMarketing

Winning back customers: Strategies for re-engagement

AuthorPayPal Editorial Staff

Sep 9, 2024Article3 mins read

EnterpriseMarketing

Help reduce customer acquisition costs with PayPal

AuthorPayPal Editorial Staff

Sep 1, 2024Article5 mins read

Small BusinessMarketing

The importance of rewarding new customers to build lasting loyalty

AuthorPayPal Editorial Staff

Aug 8, 2024Article3 mins read

EnterpriseMarketing

Consumer buying behavior and its effect on e-commerce conversion rates

AuthorPayPal Editorial Staff

Jul 1, 2024Article4 mins read

EnterpriseMarketing

Launching a cashback loyalty program to maximize customer engagement

AuthorPayPal Editorial Staff

May 13, 2024Article5 mins read

EnterpriseMarketing

The psychology of rewards and why you should leverage them

AuthorPayPal Editorial Staff

Apr 18, 2024Article5 mins read

Small BusinessMarketing

Understanding the differences between Millennials and Gen Z and how to appeal to both

AuthorPayPal Editorial Staff

Mar 26, 2024Article5 mins read

Small BusinessMarketing

How to market to Gen Z by appealing to what matters most to them

AuthorPayPal Editorial Staff

Mar 25, 2024Article5 mins read

Small BusinessMarketing

5 steps to help convert shoppers into buyers

AuthorPayPal Editorial Staff

Mar 25, 2024Article3 mins read

Small BusinessMarketing

Unlocking product page conversions: Leveraging customer reviews for higher sales

AuthorPayPal Editorial Staff

Feb 25, 2024Article2 mins read

EnterpriseMarketing

Website accessibility’s impact on conversion rates

AuthorPayPal Editorial Staff

Feb 21, 2024Article5 mins read

EnterpriseMarketing

What are the global differences in international payment methods?

AuthorPayPal Editorial Staff

Feb 20, 2024Article5 mins read

Small BusinessMarketing

How to build a strong and memorable brand identity: A step-by-step guide

AuthorPayPal Editorial Staff

Jan 28, 2024Article7 mins read

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