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Small BusinessCommerce

How to create a customer journey map effectively for small business owners

From the first click to the final purchase, every customer interaction is a chance to make — or lose — a sale. By understanding each of those critical moments, businesses can improve their chances of getting results.

AuthorPayPal Editorial Staff

A man and woman gaze into a mirror, reflecting their expressions and connection in a shared moment of contemplation.

Small BusinessCommerce

How a strong post-purchase experience can build customer loyalty

Your relationship with customers shouldn’t end once they hit that final checkout button. The post-purchase phase is an opportunity to create an even deeper connection – and with just a few optimizations, you can potentially transform one-time buyers into lifelong fans.

AuthorPayPal Editorial Staff

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Small BusinessCommerce

Why big brands are using AI to summarize product reviews and how your business could be impacted

AuthorPayPal Editorial Staff

Apr 22, 2024Article5 mins read

Small BusinessCommerce

A guide to re-engaging customers who have left your website

AuthorPayPal Editorial Staff

Mar 27, 2024Article3 mins read

Small BusinessCommerce

Do discount and coupon codes motivate consumers to spend more money?

AuthorPayPal Editorial Staff

Feb 29, 2024Article5 mins read

Small BusinessCommerce

Business technology checklist to help boost sales

AuthorPayPal Editorial Staff

May 27, 2023Article2 mins read

Small BusinessCommerce

How to help improve customer service with a message in PayPal

AuthorPayPal Editorial Staff

Feb 9, 2023Article3 mins read

Small BusinessCommerce

The Adaptables: Featuring crumpets by merna and pepe saya

AuthorAlice Wong

Oct 6, 2022Article2 mins read