Online shoppers want a fast and convenient checkout experience.
A 2022 survey found that 66% of surveyed customers expect online checkout to take four minutes or less, and 82% of customers have decided against an online purchase because the account registration process was too complicated.1 Offering customers an accelerated guest checkout can help increase conversion. Learn how PayPal can help.
Customers want guest checkout and forcing them to create an online account may cause them to abandon their carts.
Of surveyed shoppers, 43% said they favor guest checkout for online purchases.2 When asked why, their reasons included:3
Enter Fastlane by PayPal — PayPal’s newest shopper-recognition and high-speed checkout tool.
Fastlane recognizes millions of customers across the PayPal network and can pre-fill payment and shipping information for verified guests, no password needed. Fastlane can help businesses increase conversion rates and improve their reach — all powered by the scale and credibility of the PayPal brand.
“The ability to recognize verified shoppers is what makes a high-speed guest checkout experience possible. And it’s only possible with the right breadth and depth of data. You need the scale and trust of a large network to truly make this possible.”
— Mike Sutter, SVP and Head of Checkout at PayPal
Fastlane early adopters have seen faster guest checkout speeds and increased conversion.
“We’ve had amazing feedback from our initial merchant group using Fastlane by PayPal. They’ve seen about a 40% reduction in checkout speed … and we’ve had really good results identifying guest checkout shoppers.”
— Michaela Weber, SVP, GM, Payments & Global Business Development, BigCommerce
“The importance of Fastlane by PayPal is twofold. One, it makes guest checkout better for merchants. But the concept of Fastlane is not unique to PayPal. What PayPal offers is their network.”
— Peter Karpas, CEO, Bold Commerce
Discover how easy it is to integrate Fastlane and help increase conversion by giving customers the speed, convenience, and privacy they want.
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